StockPerformerStockperformer is an online microstock sales analysis tool. It was launched to select photographers at microstockexpo late last year, and is now available for general use. There is a 14 day free trial available. The system provides analysis of your sales on the top 4 agencies, istockphoto, shutterstock, fotolia and dreamstime.

I’ve dragged my feet a little in getting this review online; stats analysis is not the sexiest subject to write about and reviewing a new tool like this tends to make me think of hours creating image groups and pasting in account details for agencies. WRONG! Stockperformer is amazingly simple to use! If you have used microstock stat/sales analysis tools before this is nothing like them!

 

  • No passwords required, stock performer scrapes data from your browser session, so you just log in to your agencies as you would do normally and Stockperformer does the rest in the background.
     
  • Hosted service, there’s no software to install except for a browser plugin, currently supports Firefox, Chrome and Safari.
     
  • Simple learning curve, it just imports your lightboxes/galleries/sets from each agency (except Fotolia lightboxes?). You don’t need to learn another tool to manage image groups, if you already have organized your images into groups at the agencies then there is no further ‘leg work’ to do.

 


So what can I do with it?

The analysis interface is split into main sections:

“Overview” provides real time stats on your most recent sales, charts of overall sales across your entire portfolio.

“Top Sales” lets you see a matrix of top selling image revenue and download volume by agency per day, week, month, quarter or annually.

“Collections” is a listing that lets you see at a glance which groups of images at which agencies are good sellers and which are “lessons learned”.

Clicking an image in any section brings you to an image details page:
 

Stockperformer Image Details

Collections is by far the most interesting feature of the product (for me). If you have already used shutterstock's “catalog manager” then you will already know the power this feature has. You can see Downloads, Revenue, STR , RPD and RPI for each collection and then view collection details, where you can easily sort images by each relevant value:

Typical image collection page: (squashed a little to fit)

Stock Performer Collections

The Stockperformer blog has some great ideas to get started with Analysis of Collections and goes into more details on some of the things you can learn. The blog also has some other great posts including "How to best select your Exclusive+ and Photo+ Files" and "Understanding Microstock Metrics" (glossary explanation).

 

Conclusion

It’s almost flawless! I had a bit of a glitch with Fotolias Lightboxes/Collections and some of Fotolia’s stats (no data from Feb 2007 until Jan 12…) and of course that old Fotolia spanner is still thrown in: not being able to separate free earnings from paid ones; this skews some statistics but it won't affect everyone, and it’s certainly not stockperformers fault!

It’s all very very slick! Well thought out, and best of all it's simple to use.

 

Update: August 2013

Stock performer now supports 8 Agencies:

stock performer supported agencies
Find out more about stockperformer and the free trail on their website, or follow them on Facebook or Twitter.


R. Kneschke's picture

Free Earning?

R. Kneschke (not verified) on Mon, 2012-05-21 09:16
Hello Steve, what do you mean be "free earnings" vs. "paid earnings"? So far I got paid for each download, so I am not sure what you mean by "free"? Best regards, Robert
Steve Gibson's picture

Free Section

Steve Gibson on Mon, 2012-05-21 23:36

Sorry I should have worded that "free downloads included in my earnings stats". I don't earn any money from the free downloads.

Back in about 2007 (ish) I added all my rejected images to the fotolia free section at upload time. This improved my fotolia rank as 'rejected images' don't count against your rank if you donate them, but obviously also gave away those rejected images to the free section (I seem to remember an option to put them back in the paid collection if they were popular),

I've stopped doing that now; I could always deleted those free images if I wanted, they were NOT unsold files that were added to the free section in exchange for 50 cents (their 2009 offer which has now ended).

Anyway, Fotolia include those free downloads in my stats, the spreadsheets etc, so I see hundreds of downloads but perhaps an income of a few dollars in same time frame  as those downloads, it's affected every stat program i've used - I had the same problem myself when I came to calculating last years earnings, at FT I have no idea how many downloads were paid ones and hence no accurate idea of RPD.

R. Kneschke's picture

Thanks for clarification

R. Kneschke (not verified) on Fri, 2012-06-01 15:55
Hello Steve, thanks for the clarification. One workaround would be to add two folders at Fotolia, one with your free images, and one with all paid ones...
Steve Gibson's picture

Correction

Steve Gibson on Thu, 2012-05-24 01:03
It's fotolia folders that are added as collections in stockperformer not lightboxes/galleries.

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